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Research papers

A new marketing tool

Two beliefs underpin this study which was carried out among 6000 people in six European countries : - the brand and its graphic symbol, the logo, are the main institutional and product communication vectors in a complex world market, - the brand in a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Gerard Doublet
September 1, 1990
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Citation

Doublet, G. (1990a, September 01). A new marketing tool. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-marketing-tool


Research reports

Quantitative research into symbols for Motorfair

Wells O'Brien Limited is currently exploring thepossibilities of replacing the existing Motorfairsymbol with an alternative design.Accordingly, quantitative research was required inorder to identify which symbol appears to stimulatemore interest in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Quantitative research into symbols for Motorfair. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-symbols-for-motorfair


Research reports

Qualitative research for creative development of a national girobank symbol

National Girobank is in some doubt as to the continuedefficacy of the existing logo- 'G' - of NationalGiro in terms of impact and memorability and itscommunications. In the light of the change in name of the organizationfrom National Giro to National...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research for creative development of a national girobank symbol. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-creative-development-of-a-national-girobank-symbol


Research reports

Qualitative research into Gestetner advertising

Conversations with Gestetner salesmen have revealed thatGestetner at present has the corporate image of an oldfashioned company. SJIP has decided to capitalize on the obvious strengthsof Gestetner, and begin to remove any negative elementswithin the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into Gestetner advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-gestetner-advertising


Research reports

Qualitative research into the Keymarkets key symbols

As part of their current Corporate Identity Programme,Keymarkets Ltd. is considering the adoption of a new key symbol which is a more modern, less literal version ofthe original symbol.Accordingly the objectives of the present...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1974
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Citation

, C. (1974a, September 11). Qualitative research into the Keymarkets key symbols . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-key-markets-key-simbols-